Some times an unusual thing adressed as Mistake turns out to be a Calculated Move
Puma a popular brand in India made a bold statement by rebranding itself as ‘PVMA’ after signing badminton sensation PV Sindhu as its brand ambassador. This bold and straight forward move highlights the company’s commitment to supporting Indian sports and Sports talent.
Sindhu, a proud Olympian and world champion, embodies the spirit of determination and perseverance that Puma aims to promote.
As the face of PVMA, Sindhu will feature in various marketing campaigns, promoting the brand’s cutting-edge sports and athletic wear.
The rebranding to PVMA is a clever play on Sindhu’s initials, reflecting the brand’s dedication to celebrating Indian sporting excellence.
With Sindhu on board, PVMA is poised to inspire a new generation of Indian athletes and fitness enthusiasts.